Customer loyalty programs have always been key to building and retaining good customer relationships. The process, however, does not come easy. I have had some shops pitch me their cards so I can use to shop anytime I visit and I didn’t accept it, and I know it’s not an outlier. This is the industry Loystar wants to disrupt.
Loystar is a SaaS startup which helps merchants design and run their own loyalty programs in less than 5 minutes through an app. Because repeat customers are crucial to building a business, the Loystar app helps you to reward your most loyal customers.
The cardless solution helps merchants to save costs on paper as they don’t need to print loyalty cards. For the customers, they don’t need to carry their cards on them all the time as their store visits/purchases are always recorded by the business owners. Finally, customers don’t have to download any mobile app to help them keep track of their purchases to rack up rewards.
The product is birthed from one of this year’s graduating MEST classes, and are looking to build a loyalty network that would benefit merchants and consumers across the continent. The team’s 3 co-founders Ayo Dawodu, CEO, Paul Damalie, Business lead and Laud Bruce-Tagoe, CTO have a pan-African vision and have paying clients in Ghana and Nigeria already.
Ayo adds, One of our earlier merchants laid 3 months upfront, we won the DEMO Africa Accra Pitch event, and we will be pitching in SA come August. We have secured partnership with Accra Goods Market for the July 1st Republic Day sales, and we already have downloads from US, UK, Kenya, South Africa, Nigeria, and the Philippines.
Download the Loystar Android app and set up in 3 easy steps. For merchants, use the promo code GHRG300 if prompted and get 300 SMS.
Also published on Medium.