MTN has long taken a shot at music as a means of engaging its customers on data packages. For a long time, MTN Play offered mostly Ghanaian music to subscribers at considerable rates, even when streaming services had not become that popular. Hence it’s no surprise that the telco is partnering with aftown to present streaming to MTN’s customers at even lower rates.
The partnership was earlier announced at MTN’s Digital Music Conference earlier this year, just about a month ago. One of the goals is to help make local music profitable to its creators, and to promote local innovation and content in music.
aftown has long become one of Ghana’s most prominent startup in the streaming space. After several years of operation, the startup has become synonymous with Ghanaian artist who want to promote their music locally. Mostly, it features the artist’s best music provided at a rate which falls within the purchasing power of most Ghanaians. For instance, buying a song on aftwon would cost GHS 1 (~USD 0.19) while the same track on iTunes, would be about USD 0.99.
Within this new partnership, MTN will allow users to stream any song on the aftown platform for as low as 20 pesewas daily. Users can subscribe for 70p every week or, subscribe every month at 2.50p only! Subscribers select the MTN airtime option after signup and will receive a text that will confirming their subscription, to enjoy this new partnership.
More about the partnership here.